This Privacy Policy explains how Bilkul ("Bilkul", "we", "us", or "our") collects, uses, discloses, and protects your information when you use the Bilkul mobile application and related services (collectively, the "Service"). Bilkul is a marketplace that connects content creators with brands and sellers for paid, barter, and reimbursement campaigns. By using the Service, you agree to the practices described in this policy.
1. Information We Collect
a. Information you provide
- Account details: full name, email address, phone number, and profile photo.
- Social profiles: your Instagram username/link and follower count, YouTube channel and subscriber count, and your Amazon profile link. If you connect Instagram, we access basic account information you authorise through Instagram's official login.
- Identity verification (KYC): PAN, Aadhaar number, and document images, where required to comply with legal and payout requirements.
- Payout information: UPI ID and/or bank account number, IFSC, and account holder name, used to pay you.
- Delivery address: for campaigns that ship a product to you.
- Campaign content: photos, videos, screenshots, order/purchase proof, review links, and order amounts you submit as part of a campaign.
b. Information collected automatically
- Basic usage and device information, and log data needed to operate and secure the Service.
2. How We Use Your Information
- To create and manage your account and profile.
- To match you with campaigns and let brands/sellers review your applications.
- To verify your identity (KYC) and prevent fraud and abuse.
- To process payments, reimbursements, cashback, and referral rewards.
- To display your submitted content to the relevant brand/seller and our review team.
- To communicate with you about applications, payouts, and important updates.
- To comply with legal obligations.
3. How We Share Your Information
We do not sell your personal information. We share information only as needed to run the Service:
- Brands and sellers: limited campaign-relevant information (e.g. your handle, follower count, and submitted content) so they can evaluate and run campaigns with you.
- Service providers: infrastructure, database, and app-delivery providers (e.g. Supabase for hosting/database, Expo for app delivery) that process data on our behalf under confidentiality obligations.
- Payment facilitation: information required to send you payouts.
- Legal reasons: where required by law or to protect our rights and users.
4. Third-Party Platforms
The Service integrates with third-party platforms including Meta/Instagram, Google/YouTube, and Amazon (via product links). Your use of those platforms is governed by their own privacy policies. When you connect Instagram, access tokens are stored securely and used only to retrieve the metrics you authorise.
5. Data Security
We use industry-standard measures to protect your data, including access controls, encryption in transit, private storage for sensitive documents (such as KYC and purchase proof), and strict server-side rules limiting who can access sensitive fields. No method of transmission or storage is 100% secure, but we work to protect your information.
6. Data Retention
We retain your information for as long as your account is active or as needed to provide the Service, comply with legal obligations, resolve disputes, and enforce our agreements. You may request deletion of your account and associated personal data at any time (see contact below).
7. Your Rights
- Access, correct, or update your personal information from within the app or by contacting us.
- Request deletion of your account and personal data.
- Withdraw consent for optional integrations (e.g. disconnect Instagram).
8. Children's Privacy
The Service is intended for users aged 18 and above. We do not knowingly collect personal information from children. If you believe a minor has provided us information, please contact us and we will delete it.
9. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Continued use of the Service after changes constitutes acceptance.
10. Contact Us
If you have questions or requests regarding this Privacy Policy or your data, contact us at:
- Email: support@thebilkul.in